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Amenities Include:
33,000 copies of University City Magazine are printed and distributed each month using a multi-faceted circulation plan.
12,000 copies are distributed with home delivered subscriptions of The Charlotte Observer in zip codes 28269, 28262, 28213, 28075 and 28072 that have a household income of $70,000 or more.
100% saturation in the neighborhoods of: Highland Creek, Skybrook, Davis Lake, Radbourne, Chatham, Lexington, Brantley Oaks and Bradfield Farms.
Only UCM has championed the good life in University City for 18 years!
New in 2007:
University City Magazine is online. Your ad will be displayed on our Web site, www.universitycitymagazine.com.
The newspaper ads area of charlotte.com receives over 200,000 hits a month, and is steadily rising.
Download the current media kit by clicking here.
Dates and Deadlines
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Issue
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Deadline Date
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Publication Date
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March
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February 1
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February 23
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Summer Camps / Bridal
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April
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March 8
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March 30
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Home & Garden / NEW Busines & Services Directory
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May
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April 5
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April 27
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June
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May 10
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June 1
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Annual "Living In University City"
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July
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June 7
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June 29
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“Best Of” in University City
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August
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July 5
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July 27
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Annual "Kudos to Kids"
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September
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August 9
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August 31
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Back To School / Home Improvement / Neighbors Helping Neighbors
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October
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September 6
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September 28
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November
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October 4
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October 26
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Giving Thanks
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December
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November 1
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November 23
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Gifts / Giving / Holidy Gift Guide
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*Editorial/Advertising May Be Subject To Change
Ad Sizes
All prices include full color
Production
software
We are a MacIntosh based publication. We currently work with the following software and can accept their file formats:
• InDesign
• QuarkXpress 6
• Photoshop
• Illustrator
• Adobe Acrobat 5
(If you work with Pagemaker, please save your files as placeable EPS format. Please include all fonts. Microsoft Word or Publisher ads are not accepted.)
media
We currently accept the following media for transfer of digital ads:
CD • DVD
photos
All electronic photos must be in:
• TIFF, JPEG or EPS format
e-mail
JPEGs and PDFs are accepted via email. When sending JPEGs, please use medium compression.
You may email camera ready ads, artwork and meterials to http://addesk.charlotteobserver.com.
When sending in a photo, please name it as self explanatory as possible. For example, if it is a mug, use the last name. For photos of homes, please use the MLS number whenever possible. You will receive a confirmation that your email was received. We do not accept photos placed inside a Microsoft Word file.
specs
Our magazine is printed on 50 lb. coated text. Here are suggested specs for basic production.
• 150 lpi (scan all images at 300 dpi)
• Dot gain of 20%
• Scan photos/art at actual size needed in your ad (enlarging a scan will result in rough output)
• Please provide a printed hard copy of your ad so that we may identify any problem areas before printing.
• Please include all fonts (don’t forget the ones in embedded eps files), support graphics files (don’t forget the
ones in embedded eps files) on your disk. We cannot print your files without them!
• A more detailed spec sheet for Photoshop settings/toning is available upon request.
cover specs
Our cover is printed on 100# coated cover stock. Here are suggested specs for basic production.
• 150 lpi (scan all images at 300 dpi)
• Dot gain of 25%
• All other specs are the same as above.
Please double check your ad sizes.
If you aren’t sure, please call your sales representative.
If you have production questions, please call 358-5911.
University City Area
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